How Salon Owners Can Improve Their Business.
Updated: Apr 29
POINTS TO THINK ABOUT AS A SALON OWNER
The role a salon owner plays is at the core of the business. They hold together the system & run the show.
But few things lie core to the working of business & looking into these matters can improve their business.
Below is a list of 6 things that a salon owner can focus on that will help improve their business. Time to rethink if you are doing it right.
As A Salon Owner - Ask yourself
Do you too look & feel good too?
The business is about making other people feel & look good about themselves. And how can others trust you if you are not looking & feeling good yourself? So the first thing to gain the client's trust is to get them to trust you that you can deliver what they want. Styling skills will be seen later; first, what is seen are the stylists. Therefore, it's essential that as the salon owner, you take care of the employees - about how they look, their uniform, how they greet the customers, their energy, and communication skills.
Are you tackling business finance well?
Paying bills, minimizing costs, fixing the procurement costs, paying salary, managing taxes, savings, etc. All this includes dealing with money & having a fair knowledge about finance. As a salon owner, managing salon finances is another crucial department that one must look into. Most of the time, it is better to delegate these roles to people who hold experience in this department so that you can focus on other daily activities.
Are you managing your staff well?
In today's time, the most challenging thing is managing human resources. And the beauty industry is all about the service, the service rendered by one human to another. Therefore, building the connection is all about staff management. This means giving them a thriving work environment and ensuring that all the employees are working in harmony. Therefore, the best thing to do here is to hire smart people. Get people on board who are passionate about beauty, love interacting with people, and are outgoing, smiling, & dedicated. This is important as the salon owner can't be everywhere. The right team will make it easier for you to carry out the daily process smoothly, effectively & efficiently.
Are you keeping your customers close?
Always keep track of your customers - information like name, email, and contact details must be handy. What are the services they usually opt for, how did they like your last service, how often they visit the salon, etc.? As a salon owner, you must have the data for all these questions. A strong database indeed comes as a savior at times of need. You can use it for your promotional activities, send an occasional greeting, offer messages, etc.
And nothing can flatter a client than someone calling them with their name when they re-visit you. A good salon owner knows that a loyal client base is the best blessing a business can have.
Are you taking the feedback seriously?
It's well said that feedback is the food for improvement. It can be in the form of reviews, comments, ideas, feedback, or something else. Make a note of these, and regularly work on them. The good ones as well as the bad ones. Try to improve on the bad ones. Address them, and plan how they can be improved. As a salon owner, you can discuss the review with your team & come up with ideas & plans to work on the bad review & celebrate the good reviews.
Are you managing the inventory & appointments well?
Salon service works primarily on appointments and pre-booked schedules. Therefore managing the stock inventory, time, and fixing the stylist need to be pre-worked. From seeing if the inventory is stocked up, are enough employees available to perform the task? Along with this, there are a few questions that you need to address regularly, like do you need to hire more or change the distributor or add new equipment, etc. Therefore, one thing you should periodically do is an audit. Take time to audit how your business is running & what area needs your attention.
Have you asked these questions to yourself?
Rethinking these questions & finding the answers will help you deal with the essential segments. It will help you realign the core activities of your salon, which will indeed create a huge difference.
Also, if tackling everything doesn't work for you, you could start with one area of your business. Try to implement at least one point mentioned here & see the difference.
Also, do share with us the difference it creates in your business.
Comment below & share what else can a salon owner work on to improve their business.