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Updated: Jun 28, 2022

Meet our IHB director of education, Joakim Roos, who needs no introduction.

International Celebrity Hairstylist and beauty educator of Swedish origin.

His achievements & awards -

Joakim Roos has worked with some of the top names in the industry and gone on to gain worldwide acclaim. In a career spanning almost three decades, he has worked as a hair and beauty trainer with illustrious names like Pivot Point and OMC (Organization Mondiale Coiffure).

He is currently the training head for Salons across Asia and Europe and is recruited by Internationally renowned brands, including Loreal and Schwarzkopf. Also, a five-time world champion in Hairdressing.

From what inspired him to become a hairdresser and the inspiration that got him to step into the world of teaching. Let’s read on to know how and what factors influenced his journey.

And while you read, let's bust some myths that we usually have regarding hairdressing & its learning.

If you think there is anything as “right age” to kick start your career?

Then Read on...

Joakim Roos' mother was a fashion designer, and that's how he was exposed to all this makeup, hairdressing, and glamour at an early age. But he was inclined towards hairdressing more than fashion as he said, “Hair is instant gratification and can change personalities; that’s why I picked it.”

He took his first step towards his passion - Hairdressing - at 9. Starting early gave him a chance to do many different things. And by the age of 15, he already had established a solid clientele base, which gave him a lot of opportunities to experiment and learn.

That is why age is just a number in this profession. And the earlier you start, the more experience you gain.

If you think a 9 to 5 job role is enough to keep up with your passion?

Then Read on...

Joakim always had the curiosity of wanting more and learning more, so just 8 hours at work was not enough for him to fulfill his passion.

That is why, apart from working at the salon on weekends, he did make up for the people of show productions, theater, etc., which gave him a new perspective and possibilities to experiment, thus adding fuel to his curiosity. It also helped him understand the client's needs and how to deliver that to them.

If you think formal education in Hairdressing is not the need of the hour?

Then Read on…

Joakim Roos is all pro and in support of formal education in Hairdressing. He shared with us the time while he took up a proper course for the same.

After ten years of being a hairstylist, Joakim took up formal education for three years to get his license. Formal Hairdressing education gave him a verification, a permit of proof that gave him the permission & title of being educated & qualified to carry out his job, to do anything & anywhere without being stopped by anyone. And in fact, it opened up more opportunities for him & his career.

His journey doesn't end here; it begins here…

The Journey of Being a Hairdresser to Opening A Hairdressing Academy

So how did it all begin?

Joakim Roos shares that the beginning of his interest in teaching was because of the heartfelt passion of his teacher that made him venture into education. And this is the thought behind Joakim being the founder of IHB Education.

When did this seed first appear?

During his three years of formal education in hairdressing, Joakim found the class & process too slow as he was already well versed with the concepts & techniques and quite ahead in his field. Therefore, it became a problem as he was teaching his teachers the right, proper techniques & often correcting them when they stated any wrong terminology.

A challenge can change your life?

Regularly pointing out the mistakes of the faculty allowed him to teach the class. One of his teachers challenged him to teach in the same course where he was a student.

When he stood up to the class to teach, he realized that this was “pure magic,” and that's what he wanted to do. And after this, there was no looking back for him as he believed that teaching is all about - giving away information.

Can teaching & learning be mesmerizing?

Joakim was already mesmerized by the concept of teaching. After ten years of work and three years of his education, with the immense experience in theater to book production to performance - after understanding & being well versed in what the industry is and what it needs, he made a big decision. He now wanted to learn more about teaching, so he resigned and enrolled in a 3-month teaching course.

Was the change beautiful?

The journey took him to 49+ countries and gave him opportunities to open many schools and learn about local cultures & new things.

And now, after so many years in this industry, he always believes in the following: “You have your talent & skills, but to interpret into a different culture, fashion sense is another challenge but a “fascinating one.”

Joakim offers a practical approach to hair and beauty through his unique training brand. He has been instrumental in setting the globally recognized education and training program for which IHB is renowned.

Are you ready to take up your fascinating challenge yet?

Connect with us now.


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